It's important to recognise that different projects have varying levels of complexity and unknowns, and therefore require different amounts of time and resources. To address this, I developed a design discovery matrix that helps our design team determine the right amount of learning, designing and usability testing needed for each project. This ensures that we can efficiently allocate our resources and provide the best possible results for our farmers.
I began by speaking with four key roles to gain an understanding of our current process and documentation: the CS Team Lead, Head of Customer Ops, Senior Marketing, and Product Owners.
Based on my research, I hypothesise that we can attain more accurate and valuable customer feedback, by asking within our applications immediately after a specific action is completed. Our goal is to receive both quantitative and qualitative responses, which will help us analyse an enhancement and evaluate its value and effort without having to rely on costly one-on-one interviews.