👋 I’m a multi-disciplined designer with 10 years of professional experience digital experience living in Featherston over the hill in the Wairarapa, New Zealand.
I have the privilege of leading a team of two product designers and a graphic designer at FarmIQ, where I work as Lead Product Designer for a software-as-a-service (SaaS) farm management tool. I enjoy mentoring my team to help them grow. 
Key roles and responsibilities:
🏆 Empathic Design Leadership
✨ Mentoring my fellow designers,
🚜 Owning qualitative and quantitative customer research
➡️ Refining and/or creating processes
🕜 Prioritising workloads
🙋‍♀️ Reporting to stakeholders
😎 Cross-team collaboration
🎨 Adept in creating and following brand guidelines
🧱 Creating and maintaining shared design libraries
♿ Accessibility from a holistic point of view (incl WCAG govt standards)
💬 Facilitation of 5 Day Sprint workshops
One of my favourite activities is leading weekly design jams with the team, where we brainstorm solutions to current projects and discuss any challenges we face. If I sense that the team needs more guidance or support, I set up additional breakouts to address their needs.

In addition, I enjoy identifying new opportunities through research, streamlining processes to improve outcomes and efficiency, and representing the design team in our company. My goal is to always keep our farmers' needs in mind and translate them into user-focused and easy-to-use solutions for our mobile and web applications.
Throughout my career, I have worked across a variety of platforms and sectors, including products, agencies, and the public sector. I have worked with a range of clients, from small businesses and not-for-profits to large organizations.
I love designing, and I have always been a creative person. My favourite design is information-driven, and for causes that make the world a better place. 💚🌏 When I’m not working my full-time job I’m usually outside tramping, riding my bicycles, hanging out with animals, making pottery things and gardening. 🥾🚴‍♀️🦧🦇🐳🐙🐛🦀⛰️

Technical Skills
Figma & FigJam | Dovetail | Miro | Adobe: Illustrator, InDesign, Photoshop | Sketch | Axure | InVision

Other Skills
• Leading - prioritising and delegating work.
• Owning qualitative and quantitative research.
• Collaborative by default.
• Creating and maintaining Design Libraries.
• Co-building Design Systems.
• Deep understanding of user personas and mindsets
• Confident in utilising the jobs-to-be-done framework
• Accessibility from a holistic point of view.
• Pass WCAG govt accessibility guidelines.
• Facilitation 5-day Sprint workshops.
• Presenting to stakeholders and copy-wide events.
• Championing scrum agile.
• Sharp eye for detail in both type, layout and brand identity.
• Strong illustration skills.
• Very self-motivated, but I also love teamwork.
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