As a full time Lead UI/UX Designer employee at Somar, I wanted the visuals of their refreshed identity to reflect our connectivity: as a team, with our clients and in turn the end users. The identity needed to be fun and energetic and show who we are upfront.
Prometo is Somar's primary font, it speaks to their nimble and agile nature, but at the same time their ability to deliver work above their size. The typeface has an industrial feel and commands attention in a quietly confident way.
As a digital agency Somar has moved away from systems, jargon to more people focused. Illustrations are a fun way to reflect their brand values and visually show what they do.
As a digital agency that develop bespoke websites, the most important aspect of this brand refresh was the responsive website. On a personal level, as the Lead UI/UX Designer, it was important for me to deliver not only a beautiful website, but one that showcase a wealth of projects that appeal to potential clients.