The Mountain Safety Council had an existing tool on their website that aimed to get their users thinking about their own safety when the outdoors. It was not hard to see that the existing tool was outdated and cumbersome, but with the additional User Research we created we were able to gather insights on specific pain points. As part of the User Research we gathered feedback from existing users, we facilitated discussion focus groups with our target audience, and we created a Heuristic evaluation.
With our research in hand we conducted a Design Sprint with the Key Stake Holders at MSC.
After testing our prototype with the target audience for Plan My Walk we were able to confidently continue with the creation of our APP.