Drone Awareness Campaign

Winner of the Supreme Award and Public Sector Public Relations Award, PRINZ 2019. A mostly digital campaign raising awareness of drone safety, using a humorous light hearted approach. This campaign clearly explains complex aviation rules, by showcasing a series of animations which speaks to each key area: consider others, be responsible, no-fly zones and shielded operations. Outcomes: identity and illustration campaign including a microsite, digital adverts, full print collateral and short animations

CAPTION: Fly the right way hero animation

Tablet and mobile with the Fly the right way website loaded
Two Tablets with the Fly the right way website loaded
Desktop with the Fly the right way website loaded

CAPTION: Fly the right way website desktop homepage scroll

Three mobiles with the Fly the right way website loaded
Digital outcomes
As a primarily digital campaign we created a large variety of digital adverts (paid placement and on social media), these linked through to the relevant areas on our fully responsive site.
Fly the right way brochure cover and inside spread
Four stickers with the Fly the right way messaging
Fly the right way illustration
Additional outcomes
Secondary to the digital campaign, we created a variety of printed collateral that back up our key messages. This included: DL leaflets, pull up banners, stickers and other promotional material.
Work completed whilst at Samdog.
flyyourdrone.nz
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