For Cancer Society their homepage was the most important page for their stakeholders. They needed it to match their Strategic Plan and Equity Charter. They were very aware that their previous website featured a lot of senior women, with very little diversity.
We built on our previous work for the Cancer Society on their of the donation flow of Digital Daffodil Day. We kept the approach focused on empathy, ease, and speed. We also future proofed donations by allowing the process to be re-skinned for future campaigns and events.
As is the case with most design projects, the Cancer Society had very little brand guidelines especially for the digital space. Like all other UI projects I create a very basic style guide of the most used atoms upfront: logo sizes, colours, typography (H1-H6, tables, universal links, and buttons). Even when time on projects is limited, this process is a lifesaver for me and our clients. This ensures that we start Sprint 1 with signed-off foundations so I can focus on the more detailed aspects of the user stories.