At its core, illustration is a storytelling tool. What better solution than to use illustration as a way to bring the variety of Aotearos' people and homes together. Illustration is a vibrant and varied form of visual communication. At its best, illustration does something that photography can not. Vector illustration portrays what is familiar in a simplistic medium whilst added depth to a much wider much story.
One of the biggest challenges for this project was to present a wealth of information in a logical way, that is intuitive for the user to find. Our homepage houses six key topics, which in turn house many child pages. This upfront interface plays a key role in users finding the information that they need, and fast.